How we helped Okaidi increase eCommerce order ROAS by 124% in less than 30 days
Helping the Egyptian operations of one of the fastest-growing children’s fashion concepts in the world grow their eCommerce presence.
Project Overview
- Okaidi was not getting the scale and return on ad spending they needed.
- Customer acquisition costs were making their online economics difficult and needed by drastically reduced.
- Okaidi only started exploring paid channels a few months before hiring Boost and needed to build the online growth marketing strategy from scratch.
How we helped
- Created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.
- Created audience profiles based on past customers and their brand affinities.
- Stabilized an acquisition funnel with the best results from the learning
Results
- Improved ROAS by 124%
- Reduced customer acquisition cost by 120%
