Partnering with Nowpay to bring financial wellness to every Egyptian generating 1,950 B2B Leads
A B2B lead generation and authority building strategy for HR and Benefits departments using LinkedIn outreach, Webinars, Video marketing, Email sequences, and omnipresence.
Client Challenge and Needs
Nowpay is a highly innovative fintech solution offering employees salary advances with zero cost on the employer.
Nowpay needed to reach out to decision makers in such a market who are usually the benefits and HR teams of large scale employers with over 500 employees.
A major pain was not just to reach such a target market but to be able to digitally grab their attention, engage and educate them on the solution while positioning the relatively new brand as a well trusted credible entity.
Our Approach
- We developed for the client a prospecting strategy using LinkedIn outreach, this involved connecting with the decision makers organically on LinkedIn and then messaging and emailing them with high converting lead magnets.
- We developed a series on webinars dubbed “HR Masterclass Series” geared towards prospecting HR professionals on paid social to generate HR leads and build relationships with
- We create a number of explainer videos creating deeper awareness on the solution and answering the common questions.
- We crafted a series of Email sequences and automation for further lead nurturing and education
- We created an omnipresence strategy with authority content driving consideration and persuasion on multiple platforms with high frequency remarketing.
- We designed and developed a high converting sales page for bottom of the funnel appointments and call back leads.
Results
- Generating more than 1,900 B2B leads and LinkedIn connections
- More than 780 Webinar registrations
- Reaching 4,700 HR professionals with video views and high frequency authority and awareness content
All the strategies, execution, and results showcased in this case study were achieved through my agency, BOOST, where we help eCommerce and B2B brands scale with data-driven marketing. Learn more!
