• Client: A Leading Jobs and Employment Site in the Middle East
• Campaign Type: Lead Generation Campaign
• Objective: Reduce Cost Per Acquisition (CPA) and Increase Leads for Employer Packages

Overview

A leading jobs and employment site in the Middle East aimed to optimize its recruitment funnel to reduce costs and drive more high-quality leads, particularly for its employer packages. The goal was to enhance cost-effectiveness while significantly increasing lead volume.

Challenges

• High CPA: The cost per acquisition was unsustainably high, impacting profitability.
• Low B2B Lead Volume: The client faced challenges in generating sufficient leads for its employer packages, which were crucial to driving revenue.

Strategy & Actions Taken

1. Optimized Ad Targeting:
   • Implemented precise targeting based on user behavior, demographics, and job market demand. This ensured ads were shown to the most relevant audiences, reducing wasted spend.
2. Funnel Optimization:
   • We streamlined the recruitment funnel by enhancing landing pages for better user experience and higher conversion rates.
   • Retargeting campaigns were launched to re-engage users who showed initial interest but didn’t convert.
3. Data-Driven Campaigns:
   • Leveraged campaign data to continuously adjust bids, ad placements, and audience targeting to maximize performance.
   • Focused on high-performing channels and eliminated underperforming ones to allocate the budget effectively.
4. Tailored Messaging:
   • Designed ad copy and creatives to highlight the benefits of employer packages, addressing specific pain points of HR professionals and recruiters.

Results

• 66% Decrease in CPA: Campaign efficiency significantly improved, lowering acquisition costs.
• 230% Increase in Acquisitions: Lead volume surged, surpassing expectations.
• 145% Increase in B2B Leads for Employer Packages: The strategy effectively targeted and converted business clients.

Conclusion

Through precise targeting, funnel optimization, and data-driven strategies, we helped a leading jobs and employment site in the Middle East reduce acquisition costs while driving substantial growth in both lead volume and employer package sales. This case study highlights the power of optimizing ad performance and user experience to achieve cost-effective results in a competitive market.