For KitchenHaus, we targeted affluent audiences in Saudi Arabia and UAE with localized Google Ads campaigns. Using optimized keywords, high-impact visuals, and personalized landing pages, we generated 4.49K qualified leads. The campaign achieved 31.3M impressions, 169K clicks, and 2.25K conversions in Saudi Arabia, and 8.1M impressions, 59K clicks, and 2.24K conversions in the UAE.

• Client: KitchenHaus (a brand by Alshaya Enterprises)
• Locations: Saudi Arabia and UAE
• Campaign Type: Google Search & Display
• Objective: Generate Qualified Leads for Modern Bespoke and Traditional English Kitchens.

Overview

KitchenHaus, a high-end kitchen design studio based in South West London, aimed to expand its reach and generate qualified leads in the Middle Eastern markets, specifically in Saudi Arabia and the UAE. The goal was to attract discerning customers looking for luxury, bespoke kitchen solutions in these regions.

Challenges

Targeting Affluent Audiences: The challenge was to identify and engage affluent customers who were genuinely interested in investing in high-end, bespoke kitchen solutions.

Market Competition: With a growing number of luxury kitchen providers in both Saudi Arabia and the UAE, differentiating KitchenHaus from competitors was essential.

Strategy & Actions Taken

1- Localized Audience Targeting:

We employed a localized targeting approach, focusing on affluent neighborhoods and cities within Saudi Arabia and the UAE. This ensured that the ads were served to individuals most likely to be interested in premium kitchen designs.

By analyzing demographic data, we refined our targeting to include homeowners, interior designers, and real estate developers, thereby reaching a broader yet relevant audience.

2- Keyword Optimization:

The Google Search campaigns were built around high-intent keywords related to luxury kitchen designs, such as “custom kitchens in Riyadh,” “luxury kitchen design Dubai,” and “bespoke English kitchens UAE.” This approach helped capture leads from individuals actively searching for premium kitchen solutions.

3- High-Impact Visuals in Display Ads:

The Google Display campaigns were designed with visually stunning images of KitchenHaus’s kitchen designs, highlighting the craftsmanship and attention to detail. These ads were strategically placed on websites frequented by high-net-worth individuals and design enthusiasts. Retargeting was also leveraged to re-engage users who visited the KitchenHaus website but did not convert, keeping the brand top-of-mind.

4- Landing Page Personalization:

Customized landing pages were created for each market, showcasing locally relevant projects and testimonials. The landing pages emphasized the bespoke nature of KitchenHaus’s offerings and included easy-to-navigate contact forms to encourage inquiries. We also ensured that the landing pages were optimized for mobile devices, catering to the high mobile usage in these regions.

5- Lead Nurturing Through Automated Emails:

Automated email follow-ups were used to nurture leads who expressed interest but did not immediately convert. These emails included case studies, design inspirations, and personalized consultations to guide prospects through the decision-making process.

Results

Saudi Arabia Campaign:

Clicks: 169,000

Impressions: 31.3 Million

Conversions (Leads): 2,250

Cost: dh140,000

UAE Campaign:

Clicks: 59,000

Impressions: 8.1 Million

Conversions (Leads): 2,240

Cost: dh117,000

The campaigns successfully generated over 4,490 qualified leads across both markets, with substantial reach and engagement. The high number of conversions indicates that the targeted strategies effectively attracted a relevant audience interested in luxury kitchen solutions.

Conclusion

Through a combination of localized targeting, optimized keywords, high-impact visuals, and personalized landing pages, we were able to help KitchenHaus achieve its goal of generating qualified leads in Saudi Arabia and the UAE. These results demonstrate the importance of a tailored approach in reaching affluent customers and positioning a brand as a leader in the luxury market.