Lead Generation Strategy Helps Incorta Reach 2,600 IT Managers and Decision-Makers in the Middle East
Lead Generation Strategy Helps Incorta Reach 2,600 Data Analytics Specialists and IT Managers in Middle East Banking and Healthcare Sectors
Client Challenge and Needs
Incorta faced the challenge of reaching a highly specific and niche audience in the Middle East banking and healthcare sectors. They needed to increase brand awareness and generate leads in order to grow their business in this region.
Our Approach
We developed a comprehensive B2B lead generation strategy that focused on webinars, LinkedIn InMail campaigns, lead magnets, search engine marketing, and showcasing case studies.
- Webinars: We worked with Incorta to develop a series of webinars that addressed key pain points and challenges faced by data analytics specialists and IT managers in the banking and healthcare sectors. These webinars provided valuable insights and solutions, while also promoting Incorta’s products and services.
- LinkedIn InMail Campaigns: We developed a targeted LinkedIn InMail campaign that reached out to data analytics specialists and IT managers in the banking and healthcare sectors, promoting webinars and other valuable content.
- Lead Magnets: We created several lead magnets, including whitepapers and eBooks that addressed common challenges and solutions in the banking and healthcare sectors. These lead magnets were used to capture contact information and generate leads.
- Search Engine Marketing: We created a search engine marketing campaign that targeted specific keywords related to data analytics in the banking and healthcare sectors, driving traffic to Incorta’s website and promoting their products and services.
- Case Studies: We also showcased success stories and case studies of Incorta’s work with clients in the Middle East banking and healthcare sectors. These case studies helped to build credibility and trust with potential customers and generated interest in Incorta’s products and services.
Results
Leads: 2,600 B2B Leads Generated in 6 months
Webinars: 560 Webinar Registrations
Thanks to Our B2B lead generation strategy, Incorta was able to reach 2,600 data analytics specialists and IT managers in the Middle East banking and healthcare sectors. They were able to generate high-quality leads and increase brand awareness, resulting in significant business growth in this region. The webinars, LinkedIn InMail campaigns, lead magnets, search engine marketing, and case studies all played a key role in reaching and engaging with the target audience, ultimately resulting in increased revenue and business success for Incorta.
