Working with Mazaya to grow their eCommerce platform 8X their ROAS
Helping Egypt’s leading cosmetics and beauty retailer expand their eCommerce presence with best practices in performance marketing.
Client challenges and needs
The client is looking to grow and expand their eCommerce presence while improving their conversion rates, checkout baskets and return on ad spending.
Our Approach
- Building an end to end eCommerce customer acquisition funnel
- Using the latest advanced tactics for laser sharp targeting using behaviour and demographical attributes
- Launch Google search prospecting campaigns
- Using Facebook dynamic catalogue ads for retargeting cart abandonment
- Providing a set of conversion rate optimization recommendations for the platform
- Rigorous testing of creatives to find the winners
Results
ROAS: 8X Return on Ad Spending
Growth: 54% Growth in Online Orders
- Improvement of return on ad spending by almost 2 times
- Improvement of overall conversion rates
- Increase in online order generation
